Building a solid business reputation, especially online, is key to succeeding as a real estate expert in this digital age. If you don’t, your real estate marketing efforts won’t amount to much.

Like everything else, it takes a lot of time and effort to build a rock-solid business reputation online and just a split second to tear it down.

And once your reputation dips, customers will quickly lose trust in you, causing your business to crash. You wouldn’t want that to happen, so you need a tried-and-true reputation management strategy for your business.

Thankfully, strengthening your business reputation online isn’t rocket science; anybody can do it. We will share some helpful tips to go about it in this post.

But first...

What is Brand Reputation Management?

Put simply, brand reputation management means managing how people perceive your brand. By people, we mean your customers, investors, and even employees. 



Brand reputation management aims to sniff out negative PR about your business online and quench it as quickly as possible before it spreads. 

For example, an aggrieved customer can decide to soil your reputation online by spreading false allegations about your business. It’s your job to counter such allegations and let people know what truly happened without coming off as being defensive.

Why Put Time and Effort Into Reputation Management?

1. Build Trust With Customers

As we said earlier, people prefer transacting business with brands they trust. 



So if prospective customers don’t trust your brand well enough to shell out their hard-earned money, then you’ve got a serious problem.

Proactively managing your brand reputation online will let people see you mean business, and that you can be trusted. 

And you know, the more people trust your business, the more they will want to do business with you, and the more money you will make.

2. More Referrals and Sales

3. Stay Ahead of Your Competitors

4. Ask and Respond to Reviews

So you want to build a solid reputation for your brand online, don’t you? One good way to start is by actively asking past customers to leave a review for you.

The emphasis here is on “actively”.

If you don’t make deliberate efforts to get people to leave you a review, they will likely not do it.

And you have to be prompt about it. Asking weeks or months after you are done doing business with them won’t work the way you want, as they would have long forgotten about you and moved on. 

Besides asking for reviews, you also have to make it a duty to respond to them. Failure to do so will make you look like a snub. People don’t like to deal with snubs.

5. Offer a Memorable Experience

More often than not, building a strong reputation for your brand starts with giving your customers an experience they won’t forget in a hurry.



How exactly do you achieve that?

Simple. First, you must respond to your customers’ queries quickly and politely. Secondly, you have to make their buying journey hassle-free.

Furthermore, and most importantly, you have to ensure they get the best value for their money so that they wouldn’t regret doing business with you.

You could even take things further by conducting a survey to find out what your customers think about your services. Doing so will enable you to identify loopholes in your business processes and make adjustments.

6. Get Active on Social Media

7. Treat Your Employees Right

Conclusion

You have to be intentional about the reputation management of your real estate business. A solid online reputation means more revenue for your business.

Thankfully, we’ve shared some tried-and-true strategies you can use to better your business reputation online to grow your business beyond your wildest dreams.

Need some help on a topic we've covered here on our blog?

Schedule a Game Plan call, and one of our team members will be happy to give you tips on improving your online brand.